This project was to develop a new sales counter and storage solutions for Newton in Boulder CO.
Newton is a very innovative company, and needed a store that reflected that. At a glance Newtons store was very disorganized and had a inefficient sales counter. One of innovations of Newton is their customer product education and one on one training with customers. Newton offers free seminars where they work with customers on the “Land, Lever, Lift” technique and other skills. Newton needed an area where they could do this as well as sell shoes. One of the problems was that there is nowhere to put your stuff while on a run, or testing a new shoe. There was also no place to discuss the customers needs.